Your Responsibilities

MARKETING PLANNING

• Own the international marketing strategy, with clear alignment to commercial and revenue objectives
• Define, implement, and continuously optimize marketing KPIs across regions, including pipeline contribution, lead quality, conversion rates, CAC, ROI, and customer expansion
• Drive quarterly, monthly, and weekly performance reviews, holding teams accountable to agreed targets and outcomes
• Partner closely with Sales Leadership to co-own pipeline targets, revenue contribution, and conversion performance
• Ensure marketing plans directly support sales priorities, market entry strategies, and growth initiatives
• Lead cross-functional planning to drive demand for VistaJet and XO with both new prospects and existing customers globally
• Direct and support market research with internal and external tools, to generate insights that inform commercial decision-making and market prioritization
• Own marketing budgets, ensuring disciplined investment, ROI tracking, and reallocation based on performance
• Monitor international competitors, evaluate commercial positioning, and develop counterstrategies that protect and grow market share

LEADERSHIP & PEOPLE MANAGEMENT

• Lead and develop international senior marketing leaders, building capability and ensuring strong succession planning.
• Drive a high-performing, accountable culture where teams understand their impact on commercial outcomes and are empowered to achieve KPIs.
• Provide regular feedback and development opportunities to maximise individual and team performance.
• Drive alignment and collaboration across the global marketing organisation, ensuring clarity of roles, responsibilities and priorities.

MARKETING EXECUTION

• Lead the briefing, execution, and optimization of international marketing campaigns with clear commercial objectives and revenue impact
• Ensure all campaigns are built with defined success metrics, attribution models, and measurement of ROI
• Partner with Sales to align on priorities across funnel stages, ensuring initiatives drive pipeline growth and winnable deals
• Drive the creation of differentiated, high-impact marketing strategies and assets that support conversion and deal acceleration
• Partner with Marketing and Sales Operations on performance dashboards, forecasting, and reporting across teams for continuous improvement
• Establish a culture of test-and-learn, using data to continuously improve efficiency, effectiveness, and commercial outcomes
• Maintain global brand standards while enabling locally relevant execution that drives results in each market
• Champion innovative, multi-channel marketing approaches to maximise the effectiveness of marketing investment and adapt to evolving international markets

Required Skills, Qualifications, and Experience

• 10+ years of senior marketing experience with direct accountability for commercial and revenue outcomes
• Proven track record of building and leading high-performing, KPI-driven marketing teams in international, growth-oriented companies
• Exceptional leader and communicator, able to inspire teams while holding them accountable to high standards
• Highly analytical and results-oriented, with the ability to translate data into decisive action
• Strategic yet hands-on; comfortable operating at both executive and execution levels
• Strong interpersonal, communication, and time-management skills
• Strong expertise in demand generation, pipeline management, and revenue attribution
• Deep understanding of commercial performance measurement and HNWI global market dynamics
• Experience in Luxury Marketing, Aviation and Private Aviation is preferrable but not required